Web site Conversion Rate Improvement Course - Split Testing with Google Website Optimizer
4. Your 3 sales per day now brings you $81 in net revenues per day ($381 in sales less $300 in Pay Per Click costs). That will net you a cool $29,565 per year.
Yes, even that's not a bad day's pay, though I'm betting you're hungry for more. A lot more.
Which means it's even more important for you to improve your conversion rates if you are paying for traffic, right?
Well, here's what happens in this case when your conversion rate increases just a single percentage point more:
1. Your sales page now converts at 2% or an increase of 100%.
2. You are now making 6 sales per day.